Page one Google is promised by at least one SEO email per day...
'Page one Google' is a huge promise. We get emails on a daily basis - usually badly written - promising this desirable position. Some of these services can actually harm your business by not following Google guidelines and attracting Google penalties. You definitely don't want that.
'Page one Google' for what exactly? This is an interesting exercise where you have to second guess what your potential visitors are actually typing into Google. The page that then comes up is 'page one for that particular search'. Naturally there is a variety here and therefore different search terms will produce page two or page three on Google. Which search terms are important to you is a part of our consultation process. When you start to see what people can enter as a search you soon appreciate what a puzzle this is.
We look at your competition and what they are doing digitally. There are many factors to consider and when we know your business a little better we can progress to suggesting a strategy for addressing the Google situation. This is referred to as Search Engine Optimisation (SEO) or Search Marketing. Search terms will rise to the surface at this stage. Broadly speaking we then have three routes:
- Our standard SEO - for some businesses it's quite sufficient and keenly priced. It comes free with any website from us.
- Our advanced SEO - if you need it you need it and we'll explain why and how much it will cost.
- An external proven SEO specialist company - we're fairly good at SEO but we're experienced enough to know when it's time to recommend a proven specialist. Yes it's expensive but if you use the right company it's measurably worth it.
Google is ever changing and is now placing more ad's before and after the non paid for results (when there is more competition and they are paying for Adwords.) For some searches there are now four Ads and a map box before users see the 'organic' non ad results.
This affects your business in a unique way because every business has different competition. 'Page one Google' can certainly happen if you run an Adwords campaign and that's a decision to take on a case by case basis.
We concentrate on the 'organic' search results first as they usually don't have repeating costs. If you give us your details we can take a closer look at your options.
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