Obviously we don’t want you to dive in and get it wrong but it helps to look at those who have. Companies around the world are continuing to find their awkward feet in the normally personal Social Media arena, much to our amusement… Some of the people trusted to represent their company really shouldn’t.
Our advice is always to take a good look at what your competitors are doing with Facebook and Twitter first, then start to plan what to do – and just as importantly what not to do. The truth is it may not be such a good idea to have a Social Media presence at all in some circumstances. We’ve tried it twice and closed our accounts…However, Social Media is now important for SEO and brilliant for some companies/organisations so it can’t be dismissed out of hand.
As with a lot of things internet related, things change overnight. We aren’t Social Media ‘experts’ but we know a few people who are. If you have a website with us and want to take it to the next level we can arrange a consultation or training sessions with well respected, connected and published Social Media consultants.
United Airlines’ Social media disaster is the most famous example of getting it wrong, but anyone can make the same mistakes. You are now more accountable than ever because even if you don’t have a Facebook or Twitter account your clients probably have. Therefore you really need to be up to speed with what’s going on. The key is being open and honest, if you are you have nothing to fear if your product or service is up to scratch.
United Airlines had really poor PR and a huge serving of arrogance and they paid for it…
Within four days of the song going online, United Airlines’ stock price plunged by 10 per cent, costing shareholders $180 million.”
Here is Honda getting it wrong spectacularly… more details here
Here’s a nice 2014 one: JOY Store
When challenged about marketing a product which trivialises mental illness, Joy responded on Twitter: “If you know anyone with bipolar disorder, then don’t buy it for them. PROBLEM SOLVED.”
Joy’s social media guru idiot was then asked how someone with bipolar might feel if they happened to see the card in a store. Their response: “They’ll like it one minute and hate it the next?”
Mental health charity Rethink Mental Illness called Joy’s comments“deeply offensive”, “aggressive” and “obnoxious”, while former Labour strategist and mental health campaigner Alastair Campbell said the comments proved a “deep ignorance about the reality of mental ill health.
There were less high profile ones in 2016 or maybe we were too busy working to find them!
If we’re working on your site and you have a social media presence, relax, we’ll let you know if something stands out for the wrong reasons.