As companies around the world find their awkward feet in the normally personal Social Media arena, we are informally pooling feedback from our clients about their experiences with social media in a business context. We then feed that back to new and existing clients – with no names mentioned of course!
We also have some top tips on Social media KPI’s.
See these disaster stories with well known names… and Google the BP one that’s not mentioned 
United Airlines’ Social media disaster is the most famous example of getting it wrong, but anyone can make the same mistakes. You are now more accountable than ever because even if you don’t have a Facebook or Twitter account your clients probably have. Therefore you really need to be up to speed with what’s going on. The key is being open and honest, if you are you have nothing to fear if your product or service is up to scratch.
United Airlines had really poor PR and a huge serving of arrogance and they paid for it…
Within four days of the song going online, United Airlines’ stock price plunged by 10 per cent, costing shareholders $180 million.”
Here is Honda getting it wrong spectacularly… more details here
