Leicester based website design company established in 1999

Writing for the web

Don’t let the text be a barrier to getting your website live!

Our team has the skills to balance the elements of writing good web copy.
Magazines, books, newspapers and the web all have different styles, and there’s a right and wrong way to approach them, and some grey areas too.

It’s not just the literary style, consistency and grammatical correctness — all of which will have a bearing on a reader’s perception of your company. It’s also judging the white space balance so you are delivering more than sound bytes but not large areas of text that people just won’t read.

All that, and you need to stitch in the keywords that your intended audience will likely enter into Google without the text seeming contrived or lumpy.

We can offer our writing service for your current site or at a special rate if you are ordering a website from ZCT.